Thanks to Eliza Wheeler of the amazing DOPE Project for passing on the advertisement.
Monday, August 27, 2012
Capitalism Casts Its Gaze Upon Overdose Prevention
If you hang around long enough, the market will find you. And in an unanticipated but probably inevitable turn, we have what may be the first ever pharmaceutical advertisement aimed at community-based overdose prevention programs. Seen below, it's from LMA North America, which produces the nasal atomizer device used by most or all programs in the USA that distribute intranasal naloxone. This is a great thing, a clear sign that U.S. programs have reached a mass big enough that business needs to pay attention to them. Hopefully part of this development will be increasing leverage to negotiate better naloxone prices and delivery products.